Why 90% of audiences never come back - with Aubrey Bergauer

 We are joined by THE Aubrey Bergauer to talk about why classical musicians and organizations must make big changes to survive in our new world.

We talk about the trends in the classical music industry, why we must redefine who we think of as our audiences, how to program for audience building and retention, and how to change the concert experience to get first-time audiences to come again. 

Watch the full video of this interview on our Youtube channel.

Learn more about Aubrey Bergauer at AubreyBergauer.com

00:00 Intro
00:22 Introducing Aubrey Bergauer
01:47 Defining "Building Back Audiences
05:00 Why 90% of Classical Music Audiences never come back
10:16 Programming for audience retention and growth
14:54 Upleveling concerts with visuals and stories
23:18 Plugs
23:42 Outro

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Chapters

• 0:00 Intro
• 0:22 Introducing Aubrey Bergauer
• 1:47 Defining "Building Back Audiences"
• 5:00 Why 90% of classical music audiences never come back
• 10:16 Programming for audience retention and growth
• 14:54 Upleveling Concerts with visuals and stories
• 23:18 Plugs
• 23:42 Outro